What we do

We are a Production Entity providing funding, architecture, flexibility, optimization and realization to service the rapidly expanding digital content industry. Our mandate: facilitate production from concept to completion in a controlled environment. Created in house, approved models, rigs, textures, editorial, layout and look of picture are then synchronized to select partners. By producing animation within this model, the producer maintains complete creative, production and technical control locally, while harnessing the advantage of the global market.

Entrenched will design and perform all the creative elements of production, including the pre and post-production aspects. This, in turn can be packaged and exported to production studios worldwide. Entrenched has developed an exportable technical pipeline and production management process. Once a final creative look is approved by the client, a turnkey solution can be exported to a third party animation supplier.

When in full production the entire project will be monitored via tracking software and a mirrored data system. Daily output from the supplier will be tracked and evaluated against the master schedule, and Entrenched can inform of the status of every facet of production at any time.

The mirrored data system serves multiple functions: clients will always have access to the creative property without interfering with the production process, and Producers can work on marketing and product development without increasing the workload on the production supplier.

The mirrored data will also help satisfy insurance and bond company requirements. In the event of a hardware failure or unforeseen accident, the data can be restored on any other server within hours, and production can continue with minimal downtime.

Animation production can also take place at multiple facilities at the same time. The data being stored and updated at a local facility also means that the creative team has local access to all the up to date footage and both pre-production and reviews can be done without any delays.

Who we are

Entrenched is the vision of four animation industry entrepreneurs:

Dan Krech

As the former head of DKP, Dan brings his production knowledge and experience to service as head of production and business development for Entrenched. In addition to his 21 years as producer/director for DKP, Dan spent the last 2 years as an industry consultant and spent a large portion of his time overseas as producer of three projects. His track record and experience is the standard of quality that Entrenched warrants for all their clientele. Dan will personally oversee all the projects that Entrenched undertakes and together with the management team will provide all of our clients with a project that meets all their expectations.

Joe Serafini

Joe Serafini is the Director of Marketing and Audio Production Supervisor for Entrenched. For over 20 years Joe has been the architect for Crunch Recording group in Toronto. Crunch is regarded as the premiere audio facility for the animation industry in Canada. In addition, Joe is co-owner of �Soundminer� widely regarded as the industry standard software for sound asset management. For Entrenched, he brings his marketing savvy, energy and wide network of industry contacts.

John Morch

John Morch is the head of operations and the Production Manager at Entrenched. John�s experience ranges from training and services for a major software developer, to studio production manager, to head of business development and marketing at DKP. His vast industry knowledge of the Canadian animation landscape place him at the apex of recruiting Canadian talent and assembling the hardware and software requirements for any production environment.

Jeff Bell

Jeff most recently served as Visual FX Supervisor for the Focus Feature's theatrical film Nine, due for release in Fall 2009. He acted as Lighting Supervisor, Lead Lighter, and worked with Attitude Studios and the Technology team at Starz to engineer an asset transfer pipeline to enable animation and lighting data transfers into either companies pipeline. From 2003 to 2007 Jeff was VP of Technology for Starz Animation and IDT Entertainment, in charge of guiding 30 Technical Directors and Software Engineers in building in house visual systems and production pipelines. Jeff also served as CG Supervisor for 20th Century Fox's theatrical film Everyone's Hero, released in 2006.

Contact Us

We can be contacted through email, or at the following: